it can wait campaign history
The IT CAN WAIT® Activation Kit and Campaign Tool Kit (“Tool Kits”) are offered to you for download conditioned upon your acceptance without modification of these usage guidelines.
The It Can Wait journey began in 2010 to raise awareness of the dangers of texting and driving, with awareness again being a key focal point in 2011.
Last week, AT&T and BBDO New York shook viewers in their seats when they unveiled the latest film for the “It Can Wait” campaign, In the campaign’s five-year history, AT&T hasn’t been shy
The It Can Wait campaign had the opportunity to showcase its virtual reality simulator at The Future Farmers of America Convention in Galinburg, TN. “It really showed what it would be like to be in that kind of situation,” said Finley Denton from Nashville.
It Can Wait. Texting while driving was estimated to be involved in 200,000+vehicle crashes in 2012, often involving injuries and deaths.* That’s why AT&T is committed to putting an end to texting and driving. We’re focused on educating the public—especially teens—on the dangers of texting and driving. No text is worth a life…It Can Wait.
Why is USAA partnering with the ‘It Can Wait’ (ICW) Campaign? • No text is worth dying for. That’s why USAA has joined forces with AT&T in support of the “It Can Wait” movement – to help put an end to texting and driving.
Sep 24, 2012 · AT&T Launches Campaign to Stop Texting While Driving. The new AT&T is no longer called that, but — at least when it comes to safety – it’s acting motherly towards teen-age drivers by encouraging them not to text while driving. The company just launched its It Can Wait campaign to get young drivers to pledge not to text while behind the wheel.
Author: Larry Magid
One of its largest undertakings was the PSA campaign for “It Can Wait. “ The clarion call for no texting and driving was a necessary one — and one AT&T put few limits on spreading.
AT&T spending millions to get It Can Wait message across. When AT&T held its first national pledge day a year ago, it treated the campaign like a major product launch. “We couldn’t sit on the sidelines, and there was no Mothers Against Drunk Driving to lead the …
Our goal is to educate all wireless users on the risks of texting while driving. AT&T is committed to putting an end to this dangerous behavior and our message is simple, yet vital: When it comes to texting and driving, It Can Wait ®.