like a girl campaign
We Care About All Women & Girls. Our Epic Battle #LikeAGirl Our Epic Battle #LikeAGirl Your Name. Your Email. Your Friend’s Name. Your Friend’s Email See how we changed the meaning of “like a girl” from an insult to the ultimate compliment it really is! RELATED CONTENT.
The campaign that ensued was built around a social experiment to show the impact the phrase ‘like a girl’ had on society, especially on girls pre and post-puberty. The centrepiece was a video that captured how people of all ages interpret the phrase ‘like a girl’.
Jun 26, 2014 · “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and
A new video seeks to redefine the phrase “like a girl,” as something strong and powerful. It’s part of the larger #LikeAGirl campaign by Always, the feminine hygiene brand owned by Procter
Feb 02, 2015 · It’s still unclear whether the campaign is actually pushing more girls to buy Always pads, but Adobe ranked “Like a Girl” the top digital campaign of the Super Bowl, based on an analysis of
But the self-righteous tone of Always’ “Like a girl” campaign is irritating, perhaps because the noble message has nothing to do with the product, tampons, panty liners, pads.
Before the campaign, the expression ‘like a girl’ was mostly used in a derogatory way. Since the launch, it’s been attached to overwhelmingly positive sentiment, becoming a symbol of female empowerment around the globe.
Jan 29, 2015 · Feminine hygiene brand Always’ “Like A Girl” campaign began as a social experiment to destroy the negative connotation of the phrase “like a girl.”It launched in June, drawing millions to a …
Find out the awesome history of #LikeAGirl, a campaign dedicated to helping promote self-confidence and empower girls everywhere.
Jul 07, 2015 · Like this video? Sign in to make your opinion count. Sign in. 38,673 3,756. Watch, share and champion all girls to be Unstoppable #LikeAGirl. For more than three decades, we’ve made it our
One of the best ways a brand can get an audience on its side is to show it is on the audience’s side. This is exactly what P&G’s Always brand did in its recent “Like a Girl” video marketing campaign, which has spread its message far beyond the feminine hygiene products the company seeks to sell.
The campaign finds Greenfield on set and asking men, women, and boys to act out running, fighting, and hitting “like a girl.” The caricatured responses reinforce a stereotype that says girls are
Truth Loyalty Facts and Figure Responsibility to society is the last source when it comes to responsibility beside assigned and contracted one. Director of ads Facts and Figure – “Like a girl” video was advertised last summer. – she is a documentary photographer and filmmaker –
2014: Always unveils groundbreaking ‘Like a Girl’ campaign. Video The short film quickly shows viewers that “like a girl” is often taken as insult, as many of the men and women in the
Jun 26, 2014 · There’s great discussion (“Why can’t ‘run like a girl’ also mean ‘win the race’?”), and I like this shift from social experiments about beauty (how many times am I going to mention the Dove campaign?
Author: Roo Ciambriello