what is shopper marketing
Shopper marketing. Shopper marketing is “understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers.” [This quote needs a citation] According to Chris Hoyt,
Shopper Marketing. Explore the Strategy of Shopper Marketing. Today’s stores set the stage for a carefully refined shopping experience, designed to stimulate parts of a customer’s brain to purchase goods or services.
Point of purchase drivers. Shopper Marketers will analyze and recommend new product introductions or deletions focusing on “who” the store is trying to become and what needs the products are trying to cover. The analysis also includes long tail assessments, category review assistance and portfolio management.
What is Shopper Marketing? It’s been defined in a number of ways, often in “mission statement” fashion, meaning a single sentence of 75 words or more that attempts include every detail.
A shopper marketing definition that adds real value. Shopper marketing as a term has now been around for some time: and one could be forgiven for thinking that every business was well and truly on the shopper marketing bandwagon. But in reality that simply isn’t true.
The Shopper Marketing Basics. Shopper marketing is more active; you’re meeting buyers at their decision-making point and helping them over the final hump to make a purchase of your product. Brands benefit from shopper marketing by building a message that compels shoppers at the point of purchase.
In simplest terms, Shopper Marketing is a means to impact shoppers’ purchasing decisions. For the past decade, the majority of our time has been devoted to understanding the consumption of goods and services, in other words, our focus in marketing has been consumer oriented,
Shopper marketing as a term has now been around for some time: and one could be forgiven for thinking that every business was well and truly on the shopper marketing bandwagon.